The American Medical Association and PatientPoint, a patient and physician engagement business, have unveiled a new collaboration through which they seek to help doctors and patients prevent the onset of two chronic diseases.
PatientPoint will deliver AMA-developed educational material to patients and physicians to help them identify the risks for type 2 diabetes and cardiovascular disease and encourage them to take action.
The content will be featured on digital waiting room screens via PatientPoint Communicate; interactive exam room screens via PatientPoint Interact; and in the physician back office via the PatientPoint Access physician medical news program.
The material geared towards prediabetes patients includes a public service announcement airing in primary care and cardiology waiting rooms. There are also interactive banner ads as well as an infographic in primary care exam rooms. Every piece of content encourages individuals to go to DoIHavePrediabetes.org for a type 2 diabetes risk assessment. The information in the physician back office motivates doctors to talk to their at-risk patients about diabetes prevention.
To encourage patients to tackle high blood pressure, promotional banner ads and an interactive infographic will go in primary care and cardiology exam rooms. That content also lets providers know about online resources from the AMA and the American Heart Association regarding at-home blood pressure monitoring, understanding blood pressure readings and hypertension management.
“This new collaboration with PatientPoint expands upon the AMA’s work to confront the country’s increasing chronic disease burden,” AMA president Barbara McAneny said in a statement. “Knowing the risk factors associated with type 2 diabetes and heart disease is a critical first step in taking action to prevent them. Our goal is to leverage patient engagement technology to reach patients and providers at the point of care to help spark behavior change that will help reduce the incidence of type 2 diabetes and cardiovascular disease and improve the nation’s health.”
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