Tag: breast
Pfizer launches first-ever breast cancer radio with TV journo Meredith Vieira...
Pfizer’s newest breast cancer awareness effort comes with its own streaming radio station.
The multichannel “Find Your MBC Voice” campaign launched Monday with a first-of-its-kind station, WMBC, programmed solely...
Roche’s Kadcyla wins NICE backing in early breast cancer use
Unlike its first U.K. reimbursement negotiations, Roche’s HER2 antibody-drug conjugate sailed through a new NHS funding review that now puts it in line for...
