Tag: patient
Hey, pharma: When it comes to influencers, forget lifestyle gurus and...
When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient...
Gilead won a valuable FDA voucher with its Veklury approval, but...
Gilead Sciences has the most successful COVID-19 drug so far in Veklury, an antiviral also known as remdesivir that was originally developed through research programs into hepatitis C and respiratory syncytial virus....
Remote patient monitoring startup raises $15.6M
When CEO Jeff LeBrun and CTO Chuks Onwuneme co-founded optimize.health back in 2015, the startup was focused on medication adherence. Their first product, Pillsy,...
Novartis taps real-life Cosentyx patients to thank healthcare workers, pledge patient...
Novartis is using familiar faces—real patients from its Cosentyx TV commercials—to thank healthcare workers and promise support for patients. It’s a shift away from product-centered TV...
