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Pharma TV spending bounced back with pro sports in August, with...

Call it a fall sports bounce. Maybe not the typical one, but TV ad spending bumped up in August with the partial return of...

Eli Lilly, Pfizer, Merck among Big Pharma losers in China’s latest...

Several pharma giants—including Merck, Novartis, Eli Lilly and Pfizer—have just lost procurement deals in China under the country's new bidding system. The drugmakers lost out to domestic producers, which in some...

Pharma reputation reset with COVID-19 means regaining science and innovation halo:...

Pharma companies have a unique opportunity to reset individual and industry reputations during the COVID-19 crisis. Positive consumer sentiment is way up, and people are rediscovering...

Pharma video ads surge after initial COVID-19 slowdown, adtech company tracks significant...

After a short pause in March, pharma video ads have bounced back. Initial COVID-19 shelter-in-place advice and uncertainty dampened pharma video placement. However, video...

Bayer inks largest settlement in pharma history with $10B Roundup deal

Bayer volunteered for quite a headache with its 2018 pickup of Monsanto and weedkiller Roundup, what with lawsuits piling up and investors chomping at the bit....

Vaccine heroes? COVID-19 pitfalls, pricing put pharma on the spot

Pharma is looking to reset its image with COVID-19 vaccines and treatments, but landmines loom—with pricing likely the biggest. The halo from pharma’s rapid response...

Accenture, Google hope to lure Big Pharma clients GSK, Pfizer and...

Google Cloud President Tariq Shaukat heard "an overriding sentiment" when he spoke with pharma and life science executives recently at the annual J.P. Morgan Healthcare Conference: The...

Big Talks on Big Data are Coming to Bio IT World...

Posted on May 9th, 2018 by Neal Katz in Pharma...
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