Tag: pharmas
Pharma’s TV ad spending level sets in June, with AbbVie, Sanofi...
While pharma TV spending dipped in June, it was actually a back-to-normal summer month. The top 10 TV buyers' total spending was $141 million,...
Pharma’s ‘blind spot’ for Spanish-language TV and Hispanic audiences needs attention:...
Univision wants to know where the pharma companies are. The Spanish-language TV network has promoted its large Hispanic audience for years, but the population remains underrepresented...
Want a glimpse into pharma’s future? Look to cable television, Merck...
If all the scrutiny on drug prices has taught us anything, it's that there are a lot of intermediate players in today’s pharma supply...
