Tag: TV
Pharma TV spending bounced back with pro sports in August, with...
Call it a fall sports bounce. Maybe not the typical one, but TV ad spending bumped up in August with the partial return of...
Pfizer launches first-ever breast cancer radio with TV journo Meredith Vieira...
Pfizer’s newest breast cancer awareness effort comes with its own streaming radio station.
The multichannel “Find Your MBC Voice” campaign launched Monday with a first-of-its-kind station, WMBC, programmed solely...
Pharma’s TV ad spending level sets in June, with AbbVie, Sanofi...
While pharma TV spending dipped in June, it was actually a back-to-normal summer month. The top 10 TV buyers' total spending was $141 million,...
Pharma’s ‘blind spot’ for Spanish-language TV and Hispanic audiences needs attention:...
Univision wants to know where the pharma companies are. The Spanish-language TV network has promoted its large Hispanic audience for years, but the population remains underrepresented...
Novartis touts survival edge in Kisqali’s TV debut
Novartis has shown in two trials that Kisqali can extend certain patients' lives. And it wants them to know about it.
Novartis has launched its first...
