Developing a digital care strategy that provides a satisfying patient experience is a balancing act.
Patients know an in-person visit with a specialist or that addresses multiple complex issues will come at some cost. But they expect a smaller price
tag for care for low-acuity conditions that can be addressed quickly and easily.
Although most patients welcome the greater access to virtual care, healthcare organizations need to be mindful of the digital divide and consider alternatives for patients for whom this isn’t an option. Many people lack access to broadband or WI-FI, or have very limited data plans on their phones.
Dr. Nick Patel, Chief Digital Officer with Prisma Health, a Bright.md Customer, said in the report that it’s important for providers to wrap their digital strategy around consumerism.
“We’re asking ourselves: How do we meet patients when and where they want to be seen? How do we make sure costs are low enough for patients? A key mistake many healthcare organizations make is starting with the technology without looking at what problem they’re trying to solve.”
To learn more about balancing digital care delivery strategies with consumerism, fill in the form below and download Bright.MD’s guide, The Patient Will See You Now: A Patient Experience Checklist is Your Key to Success in 2021.
