Home health remedies Mars and Snickers chocolate bars are getting a protein hit

Mars and Snickers chocolate bars are getting a protein hit


Have you ever polished off a Mars bar and thought, ‘I wish that had more protein in it?’. Or placed a Snickers back on the shelf after shuddering at the sugar content? Nah, us neither…

(Related: The best protein products of 2018)

We can’t imagine anyone buying a chocolate bar in the hope it’ll offer some form of nutritional value. Regardless, two of the nation’s best-known chocolate bars are about to have a gym locker overhaul.

(Related: Starbucks introduces protein coffee)

Due for release in January 2019, the Mars protein bar and the Snickers protein bar will contain 10g of the muscle macro, as well as and 30 per cent less sugar than the current bars.

They’ll be joined by low Calorie versions of Mars, Snickers, Twix, Milky Way Crispy Rolls and Ripples, according to The Grocer, which will all contain fewer than 100 calories.

(Related: What is protein water, and should you be drinking it?)

David Manzini, UK general manager, says that “health and wellness” is playing a part in formulating new products.

“I do believe we have a role and responsibility to play, which is why we’re bringing out this proposition and why we’re going to continue working on reformulation of our products by reducing the quantity of sugar,” he told The Grocer.

Nothing to do with rumoured government plans to extend the soft drink ‘sugar tax’ to chocolate and sweets, then. Nope. Nothing at all.

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