Tag: Pharma
Hey, pharma: When it comes to influencers, forget lifestyle gurus and...
When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient...
Generics players join pledge to rapidly scale access to COVID-19 drugs....
As dozens of drugmakers work to create new or repurposed therapies for COVID-19, developing nations worry they will be last in line for supply...
Fierce Pharma Politics—Biden puts COVID-19 transition task force on the job
Welcome to the Fierce Pharma political roundup, where each Monday we’ll highlight developments in Washington, D.C., and elsewhere that could affect drug pricing and how drugmakers operate.
Two days...
Eliquis partners BMS and Pfizer join the pharma crowd urging doctor...
Pfizer and Bristol Myers Squibb are the latest drugmakers to join the swell of campaigns promoting doctor visits during the pandemic.
Focused on three health...
The doctor will Zoom you now: Pharma execs talk ins and...
Telehealth is surging during the pandemic. And with estimates pegging telehealth growth at as much as 80% in 2020, it’s not an area pharma can afford...
Pharma and healthcare digital advertising jumps during pandemic: report
As advertising increasingly moves online, so has pharma and healthcare's share. This year the industry is expected to spend more than $9.5 billion on digital media,...
Israel’s Mapi Pharma sets aside manufacturing space to boost country’s COVID-19...
With the end of the year fast approaching, nations are looking for ways to secure enough supply of a potential COVID-19 vaccine to meet...
Zoom face woes? As aesthetics procedures skyrocket post-lockdown, pharma rolls out...
The U.S. aesthetics business is booming. Fillers, fat freezers and the like are garnering interest and spurring marketing campaigns as plastic surgery and aestheticians'...
With U.S. elections nearing, European pharma giants brace for potential pricing...
With U.S. presidential and congressional campaigns in full swing, it’s not just Americans anxiously awaiting the results of the upcoming elections. The races could affect European pharma...
Sun Pharma the latest to recall metformin after carcinogen tests come...
Once cleared by the FDA of a probable carcinogen, generic diabetes med metformin has now been the target of a growing number of recalls. This...
